The Apple of the Fourth Industrial Revolution: How Apple Will Respond to the U.S. Supreme Court’s Judgment against User-Specified Content
Developers who sell items in their apps, like subscription or in-game items, now have incentive to link out of the App Store. The fees are gone, and the court ruled Apple can’t “restrict developers style, formatting, or placement of links for purchases outside an app,” limit “use of buttons or other calls to action,” or plaster any sort of scary message other than they’re “going to a third-party site.”
Apple said it would fight the ruling. We don’t agree with the decision. We will comply with the court’s order and we will appeal,” Apple senior director of corporate communications Olivia Dalton told The Verge.
Look, I’m not saying Apple’s dead in the water here. It’s still a titan, and Cook is a supply chain wizard. It would be hard for anyone else to run the company as it faces tariffs. It has been a very tough start to the year for Apple in the past. If you combine all that up, you have new costs from tariffs and potentially reduced revenues from regulators at the end of the century. The company needs to come up with something that is different than the iPhone and that can bring in more revenue than it has already done.
Apple may be fined but not exclusive: How did Google get its kicks? David Pierce, director of the Apparatus, said the US Department of Justice should know about the tariff hikes
is a deputy editor with 18 years of experience writing and editing product reviews, gadgets and business news. Previously, he was a deputy editor covering technology companies at CNBC.
Any of these could hit Apple’s bottom line hard, but combined, they could be a brutal blow to a company investors have, until this year anyway, flocked to for its stability.
Nobody knows for sure, so I say could. The Trump administration would impose a 54 percent tariffs on China, along with India and Vietnam. Then it bumped ‘em up to a cumulative 104 percent, and then it bumped them even more to a grand total of 145 percent. It gave Apple a reprieve and said electronics will be taxed seperately in May or June.
The revenue, which is about 5 percent of net sales, is under scrutiny. The US Department of Justice wants Google to do several things to end its monopoly. It really wants to make money by selling products like the Chrome browser. But it also hopes to stop Google from paying its way to the default search engine in places like Safari.
According to my colleague David Pierce, whom I was with at the time, the CEO of the company, the man was asked about the arrangement on Wednesday and stated that they should be allowed to pay as long as it isn’t exclusive.
How well do we understand and care about the tech ecosystem? Observational comments on Apple’s performance in the third quarter of the Apple Inc.
is a senior reviewer who has worked at The Verge since its founding in 2011. His coverage areas include audio (Sonos, Apple, Bose, Sony, etc.), home theater, smartphones, photography, and more.
Apple reported its latest earnings on Wednesday under the cloud of court ruling that could cause the App Store to shut down and uncertainty over tariffs that could force it to raise the price of its devices. At least on this occasion, Apple’s revenue numbers weren’t top of mind for tech industry onlookers like they ordinarily would be. In the second quarter, revenue rose 5 percent to $95.4 billion and services went to another all-time high. The iPhone, Mac, and iPad businesses all performed well thanks to new products; the iPad was particularly strong, with revenue up 15 percent year over year.
In recent months, new MacBook Airs, a more powerful Mac studio, and a refreshed iPad Air were released by Apple. The new 16E version of the Apple phone was released in February. But Apple’s software team has been going through a rough patch following a series of stumbles and embarrassments.
The company’s attempts to build out its own artificial intelligence capabilities that rival OpenAI’s ChatGPT, Google Gemini, and other leaders in the category have been slow going. In early March, long-promised improvements to the company’s Siri assistant were delayed. Apple is rumored to be integrating Google’s Gemini to its Apple Intelligence software suite this fall to help keep pace.
Meanwhile, the effect of President Trump’s tariffs are already reverberating across many industries, but Cook downplayed any major impacts in an interview with CNBC. He pointed to Apple’s well-distributed supply chain and manufacturing operation as a potential buffer. “If you look at the US, over half of the US sales of iPhone come from India,” he said. Almost all of the country of origin is Vietnam for Mac and iPad, and the Watch. There has been much talk about Apple getting a price hike for their next line of phones. “With an iPhone, you really have to go a step lower and look at the individual parts and where they come from,” he said.